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An exhibition that invited Torontonians to fall in love with the city for the first time, or all over again.

Roadmap visual stopping at bubbles with different questions inside that Torontonians are asked in the 36 Questions exhibit

How do you build closeness with your city and those you share it with?

“36 Questions that Lead to Loving Toronto” invited Torontonians to explore the commitment we have to the city and to each other.

We believe that many people love our city and yet at times, are also challenged by it. We presented 36 questions that become more personal as you move throughout the space. We invited you to answer all questions or only the ones that speak to you, sharing small details and big thoughts. Get deep, have fun, be brutally honest about what you love or hate (and everything in between). Learn more about your loved ones, friends and neighbours through their shared responses. Ignite the spark to fall in love with Toronto for the first time, or all over again.

We invited Torontonians to come with friends or alone, and to explore the commitment we have to the city and to each other. Get deep, have fun, be brutally honest about what you love or hate (and everything in between) about our city and connect with someone new.


The concept of 36 Questions originated from “The Experimental Generation of Interpersonal Closeness: A Procedure and Some Preliminary Findings,” a paper published in 1997 by psychologist Arthur Aron, and popularized by the New York Times as “The 36 Questions That Lead to Love.”

This exhibition was being presented in person at Myseum’s new space at 401 Richmond. Detailed directions, opening hours, policies, and accessibility information can be found in the blue sidebar to the right of the page

This project was conceived by Nadine Villasin Feldman and conceptualised by a team composed of Kathleen Lew, Nathan Heuvingh, Zambrine Saeed, Judy Koke and narrative environment designer Christine Elson.

Myseum is made possible with the generous support of Diane Blake and Stephen Smith.


19 Mar 2022 –
23 Dec 2022

401 Richmond Street West
Studio LL01
Toronto, Ontario, Canada
M5V 3A8

Note: Please enter through the north-east entrance closest to Peter St.

Wednesday to Saturday, 12-6pm

Admission is free! Drop in anytime you’d like during our opening hours, no tickets or registration necessary.

We ask that visitors wear masks in the Myseum Space and throughout the 401 Richmond building, and we encourage visitors to respect social distancing guidelines.

The Myseum Space is located just through the north-east entrance of 401 Richmond, nearest to the intersection of Richmond St W and Peter St. If you enter through the north-west entrance nearest to Spadina Ave, follow the arrows that lead to the Spacing Store or Swipe Design, as our space is right next to theirs.

By public transit:
401 Richmond can be accessed by TTC by taking the 510 Spadina streetcar from Spadina subway station or Union Station, or the 501 Queen streetcar.

By car:
There is no visitor parking onsite, but there are a number of parking lots in the immediate area.

By bike:
The building is easily accessed via the Adelaide bike lane running east, or the Richmond bike lane running west. There are bike racks at both the front and back entrances of the building.

The exhibit:
Large print exhibition text is available in the exhibit space.

The Myseum Space:
There are no stairs inside the Myseum space. It is accessible to mobility devices and service animals are allowed.
The north-east entrance nearest to Myseum is at street-level and there is a ramp inside the doors that leads down to the floor level. Myseum is located immediately to the left of the ramp.

The building:
There is a fully accessible washroom located on the fourth floor close to the commons and the rooftop doors. There is a gender neutral washroom on the first floor across from Open Studio (104); this washroom does not meet all accessibility standards (no handrails or automatic doors), but it is significantly larger than other stall washrooms in the building.
There is a passenger elevator located in the middle of the building.

If you have any questions or concerns, please email us at [email protected].

Filed under:
Community,Toronto Stories

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